In this assignment I drew a word at random from a hat. The word I received was “leap”. With this word, I needed to come up with two brands promoting different products and then a shopping bag for each company. The first company pictured is Leap Fly Fishing Company Located in Colorado. The second company is Leap Publishing on Nottingham in London. With both companies I wanted to utilize my illustrative techniques and use purposeful imagery.
February 9, 2020