For this project I was assigned to rename and rebrand an event that already exists. I took on a big challenge picking an event that is already well established. I chose to remarket and brand the Paris Fashion Week and call it Dernier Cri. “Dernier Cri” means “the latest in fashion” in french. I thought this was a very fitting name. After establishing a logo I created several marketing materials. Shown here is the event poster, t-shirt merchandise, post card invitation, luggage tags, banner sign and social media.
October 9, 2018